China Travel Service Industry Development Report 2019

Table of contents:

Chapter 1 Changing Tourist Demands and Travel Services That Are Always in Need

1. Total demand increased and service supply increased

2. From group tours, self-guided tours to customized tours, travel services are everywhere

3. From standard products to non-standard products, the value of travel services is more prominent

Chapter 2: Upgrading tourist demands and travel services in urgent need of reform

1. Personalized fragmented needs require linking and integrating more resources

2. Tourists pursue efficiency and rationality, and service supply requires faster response speed

3. Improve customer stickiness and require service providers to change from "serving customers" to "operating customers"

IV. Beyond the landscape is life: the changing role of travel service providers

Chapter 3 The market supply of travel services is more abundant, flexible and efficient

I. Operational Status of Listed Travel Agency Companies

2. The trend of direct sales from source resource suppliers continues

3. Wholesalers reposition and B2B platforms regenerate after reshuffle

4. New Situation of Group Tours and Local Reception

Chapter 4 The public supply of travel services requires collaborative innovation between administrative entities and market entities

1. From “market failure” to “market participation”, the boundary between government and market shifts

II. New governance model of government-market co-governance

III. Multiple Entities Supplying Public Services

Annex 1: Measures for the Administration of the Tourism Market Blacklist (Trial Implementation)

Annex 2 Guiding Opinions of the Ministry of Culture and Tourism on Implementing the Tourism Service Quality Improvement Plan

Editorial Board of China Travel Service Industry Development Report 2019

Director: Dai Bin, President of China Tourism Academy, Professor, Doctor

Editorial Board (in alphabetical order):

He Qiongfeng Li Zhongguang Ma Yiliang Song Ziqian Tang Xiaoyun Wu Fenglin Wu Pu Yang Honghao Yang Jinsong

The compilation team of the China Travel Service Industry Development Report 2019

Editor-in-Chief: Zhang Yang, Associate Professor, Institute of Industry, China Tourism Academy

Executive Editor: Anna Xin, Postdoctoral Fellow, China Tourism Academy

Chai Yan, Visiting Scholar at China Tourism Academy

Editorial team members: Yang Honghao, Zhao Yijing, Liu Xiangyan, Han Jinfang